My Exciting New Adventure with Spotify

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Next week, I am starting a new adventure! I will be joining Spotify, as Head of Social Media, APAC.

spotifylogonewI am a huge fan of the brand so this new role is incredibly exciting for me.

When Spotify was launched in Singapore last April, I immediately signed up as a premium user.  It has a massive – and growing – catalogue of more than 20 million songs. Aside from the big names from the US and UK, you can also find Singaporean artists such as PlainsunsetCorrinne May, my talented ex-colleague Tay Kexin and her sister Kewei.

Since its public launch in 2008, Spotify has been leading a revolution across the world, shifting the  music industry’s focus toward streaming as a way to combat illegal downloading. My role will be focusing on building social marketing capabilities in Asia, shaping how Spotify communicates and engages with music lovers through social media.

Other Cool Stuff 

I had the opportunity to speak with some really passionate and inspiring people at Spotify and I really liked what was shared about the company.

Extra perks – some of the offices have been known to host private concerts by popular artists! I am off to New York next week for orientation and to spend some time with the team. Who knows, I might bump into some unexpected famous faces.

Some Great Memories

I also want to take this opportunity to thank the amazing people I worked with in my previous role at SingTel. As the saying goes “There is no ‘I’ in team but there is in WIN.” Together with our agency partners – especially the team at Social@Ogilvy – we had some great successes.

I had so much fun working on the award-winning #Need4GSpeed real-time social marketing campaign and had a total blast being part of the Gordon Ramsay VS #Hawkerheroes brand campaign. The bonus – I get some cool close-up shots with Chef Ramsay!

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Exciting Time Ahead 

I am looking forward to starting my exciting new journey with Spotify!  If you have any thoughts or suggestions on how we can add value to each other’s work, feel free to drop me a note. If you are already a Spotify user, you know where to find me!

Here’s a playlist of my current favourites:

Online Learning: My MOOC Experience

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Oxford University Press inducted “MOOC” (massive open online courses) into its Oxford Dictionaries Online recently. The definition: “A course of study made available over the Internet without charge to a very large number of people.”

Friends and family know that I love books and I love studying. I strongly believe in life-long learning. Imagine my excitement when MOOC (in the form of Coursera) came to my attention last year. I like the idea behind MOOC – to bring education to the masses, allowing more people globally the opportunity to study university level courses. All the courses are free and in most cases (from what I have read so far) so are the learning materials.

I started browsing through courses and found a broad range of subjects, from medical neuroscience, song writing, child nutrition cooking to artificial intelligence.

An Introduction to Marketing from the University of Pennsylvania was the course I eventually signed up for.

It required some level of commitment to go through all the course materials each week and participating in forums, hangouts and completing the assignments. The returns, however were great! I gained new knowledge on Customer Centricity, new  go-to-market strategies and social advertising concepts that I was not aware of. At the end of the course, I scored 91/100 for the exam and was awarded a statement of accomplishment signed by the three professors who led the course. Students can download and keep all the course materials  even after the course has ended. 

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I am currently enrolled in two other courses on Content Strategy from the Northwestern Uni and interesting one on Moralities of Everyday Life  from Yale.

While I am excitedly telling many friends about my experience with MOOC, only two have tried to do the courses. Most of the reasons are – “too busy” and “I am not very good at studying”. I would like to recommend Time Management for Dummies  to the first group of people and for the latter, it is exactly what MOOC is about. It isn’t your traditional brick and mortar classroom studying as you know it.

I have also read in news reports about low completion rate for those who enrolled.

I am definitely not an expert in the education industry.  I can’t tell if this will be a fad or it could be the future of education. BUT, I know that I’ve gained valuable insights and knowledge and I plan to continue learning.

To read review of the various MOOC providers, click here