Bloggers gone missing…

I saw Mitch Joel’s twitter link to one of his blog post, asking folks on how you feel about those who are no longer blogging (or have slowed down) because they are busy with stuff? He had went on to ask if “you feel cheated?” as readers. While i figured there are several ways to look at the post and probably more relevant for certain group of people, I still am not sure I agree 100% with the post.

I honestly don’t think it’s an excuse for bloggers to not blog as much. I think blogging shouldnt be “hard work” as well. I remembered a good friend who’s one of those top bloggers telling me “don’t feel obligated to blog because you have to, blog because you want to..”.

For myself, I’ve definitely slowed down, though not stopped. I twitter and interact on facebook more nowadays. It’s not that I didn’t want to write a post every other day but when you are traveling alot, and unlike agencies who might see their responsibilities to “engage in social media”, therefore more blogging and more podcasting, there are alot of people who have endless meetings to attend, endless traveling and endless hours of late nights doing a job that has alot of other objectives to meet (beside engaging the communities), so when some of us get home, the last thing we think of is to switch on laptop and start to write a blog. Personally, all i could think of, most of the nights is – try to get some sleep (and there is family and health to consider).

There are many ways to connect and communicate. Blogging is one of them, not the only means.

Having said that, I am keeping this blog and I’m still writing when I have an opinion to make, when i have something to share or when i want to record some thoughts for future reference.

So, honestly, does a reader really feel CHEATED when a blogger stopped or slowed down blogging? As a reader, I see it as a shame if my favourite blogger stopped completely but i am not sure about feeling “cheated”… I have a couple of friends who are in digital media business who used to blog about wonderful stuff but had to stop because of overwhelming amount of work, do i feel bad or cheated? Not really…

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Bloggers: Quantity VS Quality

Blame it on work. I have been unable to do much outside of work. Now that I am taking a short break, I can start writing..

Several topics and thoughts went through my mind the last few days and I shall try to jot them down in this and next couple of posts.

One of my colleagues came to Singapore from Sunnyvale to work on a project with me and we had a chat about how different the bloggers are in Singapore VS those in the U.S . He was highly amused at the “type” of bloggers that show up at events and the things they blog about.

I was discussing the same topic with another friend who commented that, perhaps the blogosphere here is not as sophisticated and generally still revole around recreational writing rather than niche blog posting. For example, I have always been trying to find influential technology experts who blog and have a healthy traffic in Singapore. I can only think of, perhaps 2-3 right now. If i am a client, trying to reach out to tech bloggers here, i have extremely limited options and would probably end up raeching out to tier 2 (and slightly less tech-savvy) bloggers.

I guess, this post is also directed to the social media consultants who are constantly advising clients to include bloggers outreach in PR/ marketing campaigns. It is definitely more than relationship building with the bloggers, we need to also know what we want to tell and WHO we want to tell it to.

Why would I want a popular food blogger (who might have 20,000 readers) whose interest is in food, restaurant reviews and receipes to try force a new high-tech application launch to his face and get him/ her to write about it?

If i am announcing a business strategy, why would i get a 17-year-old blogger (regardless of how popular his blog is) who writes in broken English to review our announcement?

Reach is one thing, influence is another. Quality (as in targeted audience and type of blogs) is definitely key. As a client, if i were to hold a bloggers outreach event (ie: in the office), to launch a new product, I would probably love to read/ hear about what the bloggers think of the product, ask intelligent questions about it and even if the post is controversial/ negative, at least it helps the client /company understand what users are thinking. What a client probably doesn’t necessary need is the blogger’s thoughts about the furniture, the carpet, the toilet signboard or the noodles he/she ate during the event and no mention about the product. When this happen, I can’t help but wonder where the problem lies.

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Some interesting blog posts:-

Brendan Hodgson wrote about “There’s more to digital PR than social media

Brian Solis on “Making Mistakes and Amends in Blogger and Media Relations

Kevin Lim’s (non-social media post) but a hot topic on iPhone in Singapore