Priscilla Tan has spent more than 16 years working in corporate communications and digital / social media marketing.
Most recently, as the head of social media in Asia Pacific, Spotify, Priscilla was responsible for leading and building social marketing capabilities in Asia, shaping how Spotify communicates and engages with music lovers through social media.
Prior to that, Priscilla was the senior lead of social media marketing at Singtel (Asia’s leading telecommunications company) – responsible for the company’s overall social media strategy; including community management, social media marketing, social customer relations, content creation & content marketing.
She also bled purple as the head of corporate communications for Yahoo’s mobile business in Asia Pacific as well as the head of social media communications; managing Yahoo!’s global brand presence across multiple social channels.
Before Yahoo!, Priscilla spent several years working in the creative industry and public relations agencies. She has worked on both local and MNC brands such as Microsoft MSN, Coca Cola, Cirque du Soleil and Nike.
Priscilla is currently pursuing her degree in Masters of Science, Marketing & Consumer Insight at Nanyang Business School (NTU), Singapore. She is passionate about topics related to consumer psychology, content and neuroscience marketing.
This is her personal blog where she shares her thoughts on marketing, social media, paintings and books that inspire her and occasionally some personal experiences.
To contact Priscilla or connect on other social networks :- http://about.me/priscillatan
**Disclaimer: All views and opinions expressed in this blog are my own and do not reflect the views of my employer, it’s clients or business partners.