The National Heritage Board campaign

This morning, Walter, the Communications Director of the National Heritage Board (NHB) was sharing with me a new initiative that they are rolling out.

I am one of those who had always think of museums and anything that has the word “heritage” as “boring and old”.

So, imagine my surprise when I first met Walter at a new media conference and he was one of the panel speakers. He was sharing a case study about how the NHB makes use of the social/ new media (by setting up a blogsite – Yesterday.sg) to reach out to more Singaporeans (especially the younger and tech savvy people) as well as anyone who’s interested in the heritage of Singapore (like Jon who’s British – he knows more about Singapore’s history than me).

getattachmentaspx.jpeg

The new campaign is called Explore Singapore! and is ongoing from now until the end of December. There are more than 86 activities to choose from. Some of you (who are Singaporeans) probably would have read or heard about Mark Lee, our local celebrity who is engaged to host the tours at Singapore’s oldest museum.

The interesting part of this is, there will be a Heritage Photoblogging contest where you can win brand new Nikon Cameras including a D40 kit! The idea is not new but when I think about it, it’s a great move for NHB to get the old and the young, the tech savvy or not-so savvy folks to (1) join in the fun by attending those activities, (2) show-off your photography skills and (3) some great content to put up on the blog and of course, most importantly (4) win a new Nikon camera.

If you are interested, here’s what you can do!

To take part in NHB’s first photoblogging contest and participate in Explore Singapore! Simply follow these easy steps:

1) Attend an Explore Singapore! event. Take lots of pictures. 2) Blog about it on your blog (remember to post the pictures!)

3) Visit the Explore Singapore! Heritage In Pictures webpage. Register your blog post URL there.

4) If approved, your blog post will be posted on the contest listings page.

5) Check back regularly to see if your entry is up. If at first you don’t succeed, try try again

6) Get your friends to check out your entry by putting this Brag Badge on your blog.

Celebrity photographer Dominic Khoo of www.whatisthesight.com will select the winners, who will receive an exclusive National Heritage Board winners’ certificate to be placed on their blogs.

Registration is open from 10 November 2007 to 31 December 2007.

Since I have some time in December, I might just bring mummy along to a few of those activities.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s