Highlights for the weekend

Four highlights for the weekend:


A quick visit to the bookstore today and I came home with two new books

Think ASEAN! by Philip Kotler, who believes that ASEAN has tremendous untapped potential to become a highly energetic and profitable market and shows case studies on how companies go about penetrating this region.

The Diamond Age by Neal Stephenson – I had originally wanted to find Stephenson’s 1992’s Snow Crash (introduced to me by Kevin), unfortunately, the bookstore ran out of stock so I got The Diamond Age instead. When Stephenson wrote Snow Crash in the early 90s, Second Life was non existence and yet there are alot of similarities between the virtual realistic-cyber world that he described that we can see happening in the web space now. I am going to find the book!


2) Y! MASH – the new Yahoo! Social Network

I am reading with interest, the new social network created by Yahoo called the Y!Mash. Unfortunately, it’s still in its beta stage now and you can only try it if someone sent you an invite. Meantime, here’s the Mash blog to check out the new network!

3) Our First PR Blogger Group Meet-Up

ThePR blogger group finally got together for the first time last evening. Initiated by Walter Lim – a group of us who are in the public relations industry (and blogs!) in Singapore are trying to get together with a simple objective in mind – to have some beer and bitch alot (kidding). We are hoping to share thoughts and insights with one another on relevant issues, topics and “trends” about the industry. Well, we did bitch and have many rounds of beer anyway.

For the first catch up session, Walter, Ben, Melvin, Jason, myself and Derrick (who got stuck somewhere and couldn’t show up) started the ball rolling. There are others in the group who are not able to make it but there’s always next round. So, if you are in public relations/ communications (+ being an active blogger) and would like to join us for some chill-out, drinking/ bitching sessions, feel free to drop Walter or me a note.


I first read about the Blog Action Day initiative from my friend, Erwin Oliva, a reporter for the online Philipine news website, Inquirer.net.

Here’s what it is about:

On October 15th – Blog Action Day, bloggers around the web will unite to put a single important issue on everyone’s mind.

In its inaugural year, Blog Action Day will be co-ordinating bloggers to tackle the issue of the environment.

What Each Blogger Will Do

Bloggers can participate on Blog Action Day in one of two ways:

Publish a post on their blog which relates to an issue of their own choice pertaining to the environment.

For example: A blog about money might write about how to save around the home by using environmentally friendly ideas. Similarly a blog about politics might examine what weight environmental policy holds in the political arena.

I have signed up for it too to show a little support to the organisers for the (although not new but worthy causes) initiative


8 thoughts on “Highlights for the weekend

  1. hihi Pris, great to see you guys on Friday..it was much needed πŸ˜‰ anyhoo, thanks for bringing up the Blog Action Day, this is something I would definitely take up and arm twist some of my friends to sign up too πŸ™‚

    eh btw..just wondering..do you like eh..ever find those marketing books a bit dry..coz it does to me (but that’s me)..I like funnies… πŸ˜›

  2. Thanks for blogging about our get together and of course, Blog Action Day. Environmental activism is a topic that I am beginning to feel more aware and passionate about, though the flesh is still weak though the spirit is willing.

    I’ll try to put together some more thoughts into our experiment in setting up a social network for publicists. Just have to get over a mental block first… πŸ˜‰

  3. Walter and Jason, go sign up for the blog action day! and erm, remind me to blog about it on 15th! haaha

    Walter, yes .. perhaps the mental block may be unblocked with some help of more beer? *winks*

  4. Jason, to your question about boring and dry business books – YES!! of course there were some books that I bought on impulse and then they stayed on the shelves quite untouched.

  5. But Philip Kotler books are good to keep for a long time. He’s one of the best market/business writer around, so you have a really good book there.

    I first came across his writings in school.

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