Last week, I replied to a list of questions that Kevin posted on the topic of “would you hire a social media strategist?” . It’s an interesting question, - one that many of us in marketing, communications, PR, new media field are questioning.
I’ve given my replies to Kevin and looking forward to his next post [...]

I stumbled upon this wiki on social media when I was doing random surfing this morning about PR in Asia. It is really quite interesting and I believed it is put together by some university students.
I’ve been invited to a couple of social media events/ gatherings and the discussion topics have always been focused on which tools/ networks/ [...]

My stack of new books from Amazon.com had arrived! I am now flipping through Seth Godin’s Meatball Sundae and Brian Solis & Geoff Livingston’s Now is Gone.

Both have some really interesting points about new media and new media marketing. Since I have not finished reading them, I shall reserve any comments for now. Both are definitely worth reading!Recently, [...]

I was given free upgrade to Flickr pro account two weeks ago (one of the great perks of being staff). I am in the process of (still) downloading the images from the Vegas/ SF trip. Work has taken up quite a bit of time but no, I am not giving up this blog (yet).
I noticed [...]

Brian and I had an interesting discussion over IM last Friday about whether or not all PR campaigns/ products launches should incorporate some form of social / new media.
We think, perhaps not.
Don’t misunderstand my point, I totally love the new media / the Internet and this blog is set up with the aim to [...]

Recently, someone asked me if I would like to put up some ads on this blog and earn some money. I said no. The person asked “why not?” For a few seconds, I was not sure how to reply. I went with a “well, I like my blog’s cleanliness as it is now and [...]

I met Ross Veitch, Chief Product Officer and one of the co-founders of Bezurk at the PopOut 07 event in Singapore some weeks ago. Ross was one of the presenters that evening. I was really unwell that day and (sorry Ross), wasn’t paying attention to most part of the presentation. I vaguely remembered it being [...]

Being a professional PR person who spent a lot of my time organising big events, I must say the folks at The DigitalMovement (TDM) put together a decent event last Thursday evening. The success of an event often lies in the quality of its speakers and the audiences. The other element is what i called [...]

In the last few weeks, I noticed a common topic popping up on my RSS aggregator. A few bloggers have been discussing views on “how to pitch to bloggers?”
Aaron has asked me to do an “interview” for the video show he has been putting together titled “Princessa and the little lamb” on the topic of [...]

Four highlights for the weekend:
1) MY NEW BOOKS
A quick visit to the bookstore today and I came home with two new books
Think ASEAN! by Philip Kotler, who believes that ASEAN has tremendous untapped potential to become a highly energetic and profitable market and shows case studies on how companies go about penetrating this region.
The Diamond [...]

Sometimes, I marvel at how people connect via various social networks. As of now, I have signed myself up for various services, tried various beta products and stayed on a few great ones. Thanks to Melvin Yuan who first introduced me to Twitter, I am quite addicted to it now.
Facebook, as everyone knows is totally [...]

One of my recent favourite topics is to explore how PR professionals can create maximum impact and achieving great results, for campaigns using a blend of social media tools and good PR strategies and tactics. While I am exploring the new media space and social networks, trying out new tools and platforms for communications, I [...]

Television has alway been considered as one of the most effective medium for companies and even the government to get messages out to the masses.
Live TV is not a new concept. We watched the recent National Day Parade Live as well as the the various talent shows or sports events Live. Audience often hungers [...]

While I am in process of setting up my new blog, I tried out different social networking book sites that allow users to catalog their books, share reviews and share book lists.
Out of the few sites I tried, I am giving my votes to Shelfari and Library Thing.
Shelfari is voted by Mashable as one of [...]