A few months back, I attended a conference in the Philippines and one of the speakers presented on the power of word of mouth marketing. I am a big fan of that but the speaker went on to share how he believed that “celebrity endorsement does not work!”.
This is a question a lot of marketers [...]
Entries Tagged as ‘Uncategorized’
October 9, 2008
Does celebrity still sell? Part 1
November 28, 2007
Final chapter of the library@orchard
This is my last post about the library@orchard. Tomorrow, the library will be officially closed after the Moving On party. Unfortunately, I will not be in Singapore to attend the event. Hopefully, the other citizen bloggers will take some memorable pictures of the last hours of the library.
Here are some images that Jon and I [...]
October 9, 2007
Save the “cheerleader”, save the world
Ok, maybe not so much saving the world, but here’s the story…
A very good friend of mine, Kevin Lim (usually known as theory.isthereason) who has been a great “cheerleader” in my life lately is currently a finalist for a blogging scholarship of USD$10,000.
He’s currently based in Buffalo, doing his PhD program. You can [...]
August 30, 2007
Ma.gnolia, the beautiful del.icio.us
Some weeks back, I came across Ma.gnolia, a beautiful social bookmarking site. I have been happily adding and tagging my favourite sites in del.icio.us for a while now and I was not sure if I should sign up and add on to my long list of social network sites and tools. Today, I finally gave [...]
