What would you do if you were given $US 10 million as marketing/ communications budget to create a newsworthy event that will attract the attention of global media? Do what Fendi did!
Two months ago, the Italian luxury brand became the first to hold a runway show on the Great Wall of China. According to Vogue, [...]
My recent favourite picks/ reads about Public Relations:-
100 PR blog links
Brendan Cooper who was formally a “ghost blogger” has recently changed his blog link and told us his name (but not the company he works in). Brendan puts together a nice list of PR blogs. I have randomly read a few and [...]
Last month, I signed up at the Blog Action Day to join some 16000 over bloggers worldwide to blog about any environmental issue on the 15 October 2007. This definitely makes an interesting case study on an idea that uses the blogsphere and the social media tool to create awareness of a worthy initiative. The [...]
In the last few weeks, I noticed a common topic popping up on my RSS aggregator. A few bloggers have been discussing views on “how to pitch to bloggers?”
Aaron has asked me to do an “interview” for the video show he has been putting together titled “Princessa and the little lamb” on the topic of [...]
