With my new job role (at Yahoo!) focusing on the mobile industry, I have been spending my time trying to find out anything and everything about mobile.
I came across this interesting article in MarketingWeb, mentioning the following stats:-
With an estimated 240 million wireless subscribers in the US, mobile is already a US$350-billion sector. According to [...]
Jon and I always joked about how if we get married, my name will be changed to Priscilla Roberts (his surname), so my initials will be “PR”! Perfect for me, since I am in public relations. (if you don’t get the joke, forget it).
Anyway, that silly joke came to mind as I was reading one [...]
Hosay Lah! where “Hosay” (in Hokkien) means Good! And very good indeed was last evening’s event at The Substation, celebrating their 10th Anniversary of Moving Images.
(left): we all sat in the little theatre -old school style without air con but very excited
(middle): the crowd flooding the entrance of The Substation, eating, mingling and chatting with [...]
My recent favourite picks/ reads about Public Relations:-
100 PR blog links
Brendan Cooper who was formally a “ghost blogger” has recently changed his blog link and told us his name (but not the company he works in). Brendan puts together a nice list of PR blogs. I have randomly read a few and [...]
This is my last post about the library@orchard. Tomorrow, the library will be officially closed after the Moving On party. Unfortunately, I will not be in Singapore to attend the event. Hopefully, the other citizen bloggers will take some memorable pictures of the last hours of the library.
Here are some images that Jon and I [...]
“Pris, Today’s such a crappy day!!” A friend who was in a PR agency complained to me when who met up this afternoon. She went on to tell me about this particular demanding client of hers. I listened to her story with sympathy and great amusement.
What happened was that the client was expecting a news [...]
This morning, Walter, the Communications Director of the National Heritage Board (NHB) was sharing with me a new initiative that they are rolling out.
I am one of those who had always think of museums and anything that has the word “heritage” as “boring and old”.
So, imagine my surprise when I first met Walter at [...]
library@orchard (pt 2)
In less than two weeks, the library@orchard will ceased operations, the books will be re-distributed to other libraries and the space that the library currently occupies will be rented out to other tenants. Taking a quick look at the other tenants beside and around the library, the space will probably be used for [...]
library@orchard (pt 1)
I have not been writing much lately (the last post was written 31st October) although I’ve been replying people who dropped their comments. I’ve been trying to finish up various events in my current company, take a break and start my new job! Thank you all my dear friends and blog [...]
I met Ross Veitch, Chief Product Officer and one of the co-founders of Bezurk at the PopOut 07 event in Singapore some weeks ago. Ross was one of the presenters that evening. I was really unwell that day and (sorry Ross), wasn’t paying attention to most part of the presentation. I vaguely remembered it being [...]
Last month, I signed up at the Blog Action Day to join some 16000 over bloggers worldwide to blog about any environmental issue on the 15 October 2007. This definitely makes an interesting case study on an idea that uses the blogsphere and the social media tool to create awareness of a worthy initiative. The [...]
Being a professional PR person who spent a lot of my time organising big events, I must say the folks at The DigitalMovement (TDM) put together a decent event last Thursday evening. The success of an event often lies in the quality of its speakers and the audiences. The other element is what i called [...]
In the last few weeks, I noticed a common topic popping up on my RSS aggregator. A few bloggers have been discussing views on “how to pitch to bloggers?”
Aaron has asked me to do an “interview” for the video show he has been putting together titled “Princessa and the little lamb” on the topic of [...]
Four highlights for the weekend:
1) MY NEW BOOKS
A quick visit to the bookstore today and I came home with two new books
Think ASEAN! by Philip Kotler, who believes that ASEAN has tremendous untapped potential to become a highly energetic and profitable market and shows case studies on how companies go about penetrating this region.
The Diamond [...]
I have been asking friends who are in public relations (based in other countries) if the great divide between advertising and editorial is indeed getting more and more blurred or is it just me, struggling to understand the integrity of some of the local media.
The problem has always existed but recently, it seems to get [...]
