Entries Tagged as ‘PR 2.0’

April 26, 2008

The Social Media Strategists – Do we need them?

Last week, I replied to a list of questions that Kevin posted on the topic of “would you hire a social media strategist?” . It’s an interesting question, – one that many of us in marketing, communications, PR, new media field are questioning.
I’ve given my replies to Kevin and looking forward to his next post [...]

8 Comments

Filed under New Media, PR 2.0, Public Relations, Social Media, Web2.0

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March 22, 2008

PR and Social Media in Asia

I stumbled upon this wiki on social media when I was doing random surfing this morning about PR in Asia. It is really quite interesting and I believed it is put together by some university students.
I’ve been invited to a couple of social media events/ gatherings and the discussion topics have always been focused on which tools/ networks/ [...]

11 Comments

Filed under Blogging, Communications, New Media, PR 2.0, Public Relations, Social Media, Web2.0, social networking

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March 8, 2008

Are we really influencing our audiences?

My stack of new books from Amazon.com had arrived! I am now flipping through Seth Godin’s Meatball Sundae and Brian Solis & Geoff Livingston’s Now is Gone.

Both have some really interesting points about new media and new media marketing. Since I have not finished reading them, I shall reserve any comments for now. Both are definitely worth reading!Recently, [...]

6 Comments

Filed under Blogging, Books, Communications, New Media, PR 2.0, Public Relations, Seth_godin, Social Media, Web2.0

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December 12, 2007

The rise and fall – PowerPR Index

I just noticed from my RSS feeds that Brendan Cooper has compiled and put up a new PowerPR index for December and this time, it also indicated the changes in ranking. Brendan has once again, done a great job, putting together the links with the various rankings.
Amazingly, my 5-month old blog is up by 5 [...]

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Filed under PR 2.0, Public Relations, bloggers

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December 11, 2007

The”P” in PR

Jon and I always joked about how if we get married, my name will be changed to Priscilla Roberts (his surname), so my initials will be “PR”! Perfect for me, since I am in public relations. (if you don’t get the joke, forget it).
Anyway, that silly joke came to mind as I was reading one [...]

5 Comments

Filed under Communications, New Media, PR 2.0, Public Relations, Singapore, Social Media

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December 4, 2007

Interesting reads about PR

My recent favourite picks/ reads about Public Relations:-
100 PR blog links
Brendan Cooper who was formally a “ghost blogger” has recently changed his blog link and told us his name (but not the company he works in). Brendan puts together a nice list of PR blogs. I have randomly read a few and [...]

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Filed under Communications, New Media, PR 2.0, Public Relations, Singapore, tips

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November 19, 2007

PR’s nightmare

Brian and I had an interesting discussion over IM last Friday about whether or not all PR campaigns/ products launches should incorporate some form of social / new media.
We think, perhaps not.
Don’t misunderstand my point, I totally love the new media / the Internet and this blog is set up with the aim to [...]

7 Comments

Filed under Communications, New Media, PR 2.0, Public Relations, Social Media, Web2.0, campaigns, social networking

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September 29, 2007

29 Sept 07: This week’s highlights

A couple of readers of this blog told me that they enjoyed my posts on the weekend highlights, probably because they are shorter than my usual long posts on various topics.
So, for this weekend, here they are:-
KENZO GOES TECH

Beside tracking technology, social and new media news, my RSS aggregator is full of fashion and design [...]

2 Comments

Filed under Books, Design, PR 2.0, Public Relations, Seth_godin, Technology

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September 23, 2007

Blogger pitches: How and who?

In the last few weeks, I noticed a common topic popping up on my RSS aggregator. A few bloggers have been discussing views on “how to pitch to bloggers?”
Aaron has asked me to do an “interview” for the video show he has been putting together titled “Princessa and the little lamb” on the topic of [...]

6 Comments

Filed under Blogging, New Media, PR 2.0, Public Relations, Singapore, Social Media, Web2.0, bloggers, tips

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September 5, 2007

Three interesting posts for today

Three quick interesting posts I picked out for the day-
1) Steve Rubel thinks Geek Marketers are the next BIG thing! And I can see that happening, even in the little island here in Singapore. I know of a few such people here who fit the role Steve described, perfectly.
2) Next, I read with interest, [...]

6 Comments

Filed under Apple, Blogging, Events, Mac, New Media, PR 2.0, Technology, iPod

August 28, 2007

What I am reading and listening to

Sometimes, I marvel at how people connect via various social networks. As of now, I have signed myself up for various services, tried various beta products and stayed on a few great ones. Thanks to Melvin Yuan who first introduced me to Twitter, I am quite addicted to it now.
Facebook, as everyone knows is totally [...]

4 Comments

Filed under Blogging, New Media, PR 2.0, Public Relations, Social Media, Technology, Web2.0, social networking

August 23, 2007

Gimme my glossy mags

One of my recent favourite topics is to explore how PR professionals can create maximum impact and achieving great results, for campaigns using a blend of social media tools and good PR strategies and tactics. While I am exploring the new media space and social networks, trying out new tools and platforms for communications, I [...]

15 Comments

Filed under New Media, PR 2.0, Public Relations, Social Media, Web2.0, social networking

August 9, 2007

The Affair with Bloggers

While many PR agencies in countries like the US have been including bloggers outreach in their Marketing and Communications plans. (The Nokia Nseries Blogger Relations Programme is a good example). I’ve noticed that not many agencies in Singapore are doing that. There are some who do and do it really well but there are many [...]

8 Comments

Filed under Blogging, New Media, PR 2.0

August 4, 2007

All the Web 2 Talk

On 1 and 2 August, I attended the PR 2.0  conference cum workshops organised by the Institute of Public Relations of Singapore (IPRS). 
Many people, including colleagues and blogger friends asked me what i thought about the conference, so here're some general thoughts…
Great Speakers
There were a couple of really great speakers including Mitch Joel , Christopher Graves [...]

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Filed under Events, New Media, PR 2.0