Entries Tagged as ‘New Media’

June 29, 2008

Bookshelf: Social and New Media

I was just looking at some of the searches that landed in one of the top posts in this blog - Social Networking Book Sites. I wrote that post quite a long while back and it constantly came up as top. Some of the common searches that ended at my blog includes “social media books, [...]

June 22, 2008

Bloggers: Quantity VS Quality

Blame it on work. I have been unable to do much outside of work. Now that I am taking a short break, I can start writing..
Several topics and thoughts went through my mind the last few days and I shall try to jot them down in this and next couple of posts.
One of my colleagues [...]

April 26, 2008

The Social Media Strategists - Do we need them?

Last week, I replied to a list of questions that Kevin posted on the topic of “would you hire a social media strategist?” . It’s an interesting question, - one that many of us in marketing, communications, PR, new media field are questioning.
I’ve given my replies to Kevin and looking forward to his next post [...]

March 22, 2008

PR and Social Media in Asia

I stumbled upon this wiki on social media when I was doing random surfing this morning about PR in Asia. It is really quite interesting and I believed it is put together by some university students.
I’ve been invited to a couple of social media events/ gatherings and the discussion topics have always been focused on which tools/ networks/ [...]

March 8, 2008

Are we really influencing our audiences?

My stack of new books from Amazon.com had arrived! I am now flipping through Seth Godin’s Meatball Sundae and Brian Solis & Geoff Livingston’s Now is Gone.

Both have some really interesting points about new media and new media marketing. Since I have not finished reading them, I shall reserve any comments for now. Both are definitely worth reading!Recently, [...]

February 4, 2008

Flickring away

I was given free upgrade to Flickr pro account two weeks ago (one of the great perks of being staff). I am in the process of (still) downloading the images from the Vegas/ SF trip. Work has taken up quite a bit of time but no, I am not giving up this blog (yet).
I noticed [...]

January 23, 2008

My waking hours

I’ve got facebook notes, IM messages and emails from friends and some of the blog readers asking if I am “alive”. Of course I am. I am just spending a little too much of my waking hours at work the last few weeks.
This is usually what happens when you are in a new job, a [...]

December 17, 2007

Nokia 14Days

With my new job role (at Yahoo!) focusing on the mobile industry, I have been spending my time trying to find out anything and everything about mobile.
I came across this interesting article in MarketingWeb, mentioning the following stats:-
With an estimated 240 million wireless subscribers in the US, mobile is already a US$350-billion sector. According to [...]

December 11, 2007

The”P” in PR

Jon and I always joked about how if we get married, my name will be changed to Priscilla Roberts (his surname), so my initials will be “PR”! Perfect for me, since I am in public relations. (if you don’t get the joke, forget it).
Anyway, that silly joke came to mind as I was reading one [...]

December 4, 2007

Interesting reads about PR

My recent favourite picks/ reads about Public Relations:-
100 PR blog links
Brendan Cooper who was formally a “ghost blogger” has recently changed his blog link and told us his name (but not the company he works in). Brendan puts together a nice list of PR blogs. I have randomly read a few and [...]

November 28, 2007

Final chapter of the library@orchard

This is my last post about the library@orchard. Tomorrow, the library will be officially closed after the Moving On party. Unfortunately, I will not be in Singapore to attend the event. Hopefully, the other citizen bloggers will take some memorable pictures of the last hours of the library.
Here are some images that Jon and I [...]

November 20, 2007

The National Heritage Board campaign

This morning, Walter, the Communications Director of the National Heritage Board (NHB) was sharing with me a new initiative that they are rolling out.
I am one of those who had always think of museums and anything that has the word “heritage” as “boring and old”.
So, imagine my surprise when I first met Walter at [...]

November 19, 2007

PR’s nightmare

Brian and I had an interesting discussion over IM last Friday about whether or not all PR campaigns/ products launches should incorporate some form of social / new media.
We think, perhaps not.
Don’t misunderstand my point, I totally love the new media / the Internet and this blog is set up with the aim to [...]

October 31, 2007

Look! No ads on the blog!

Recently, someone asked me if I would like to put up some ads on this blog and earn some money. I said no. The person asked “why not?” For a few seconds, I was not sure how to reply. I went with a “well, I like my blog’s cleanliness as it is now and [...]

September 23, 2007

Blogger pitches: How and who?

In the last few weeks, I noticed a common topic popping up on my RSS aggregator. A few bloggers have been discussing views on “how to pitch to bloggers?”
Aaron has asked me to do an “interview” for the video show he has been putting together titled “Princessa and the little lamb” on the topic of [...]