What would you do if you were given $US 10 million as marketing/ communications budget to create a newsworthy event that will attract the attention of global media? Do what Fendi did! Two months ago, the Italian luxury brand became the first to hold a runway show on the Great Wall of China. According to [...]
Entries Tagged as ‘Ideas’
October 30, 2007
Yawns, next speaker please
I have no intention to blog today, I need to watch this addictive tv series but as I was glancing through my RSS feeds, I read my favourite author, David Meerman Scott’s really interesting blog post and thought I’ll share it here… Titled “How to recruit great speakers for your conference (and avoid the terrible [...]
