Entries Tagged as ‘Ideas’

December 22, 2007

Fendi – A History-Making Event

What would you do if you were given $US 10 million as marketing/ communications budget to create a newsworthy event that will attract the attention of global media?  Do what Fendi did!
Two months ago, the Italian luxury brand became the first to hold a runway show on the Great Wall of China. According to Vogue, [...]

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November 20, 2007

The National Heritage Board campaign

This morning, Walter, the Communications Director of the National Heritage Board (NHB) was sharing with me a new initiative that they are rolling out.
I am one of those who had always think of museums and anything that has the word “heritage” as “boring and old”.
So, imagine my surprise when I first met Walter at [...]

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Filed under Blogging, Events, Ideas, New Media, Singapore, campaigns

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October 30, 2007

Yawns, next speaker please

I have no intention to blog today, I need to watch this addictive tv series but as I was glancing through my RSS feeds, I read my favourite author, David Meerman Scott’s really interesting blog post and thought I’ll share it here…
Titled “How to recruit great speakers for your conference (and avoid the terrible ones)” [...]

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Filed under Communications, Events, Ideas

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