I stumbled upon this wiki on social media when I was doing random surfing this morning about PR in Asia. It is really quite interesting and I believed it is put together by some university students.
I’ve been invited to a couple of social media events/ gatherings and the discussion topics have always been focused on which tools/ networks/ [...]

My stack of new books from Amazon.com had arrived! I am now flipping through Seth Godin’s Meatball Sundae and Brian Solis & Geoff Livingston’s Now is Gone.

Both have some really interesting points about new media and new media marketing. Since I have not finished reading them, I shall reserve any comments for now. Both are definitely worth reading!Recently, [...]

I’ve got facebook notes, IM messages and emails from friends and some of the blog readers asking if I am “alive”. Of course I am. I am just spending a little too much of my waking hours at work the last few weeks.
This is usually what happens when you are in a new job, a [...]

Jon and I always joked about how if we get married, my name will be changed to Priscilla Roberts (his surname), so my initials will be “PR”! Perfect for me, since I am in public relations. (if you don’t get the joke, forget it).
Anyway, that silly joke came to mind as I was reading one [...]

My recent favourite picks/ reads about Public Relations:-
100 PR blog links
Brendan Cooper who was formally a “ghost blogger” has recently changed his blog link and told us his name (but not the company he works in). Brendan puts together a nice list of PR blogs. I have randomly read a few and [...]

“Pris, Today’s such a crappy day!!” A friend who was in a PR agency complained to me when who met up this afternoon. She went on to tell me about this particular demanding client of hers. I listened to her story with sympathy and great amusement.
What happened was that the client was expecting a news [...]

Brian and I had an interesting discussion over IM last Friday about whether or not all PR campaigns/ products launches should incorporate some form of social / new media.
We think, perhaps not.
Don’t misunderstand my point, I totally love the new media / the Internet and this blog is set up with the aim to [...]

I have no intention to blog today, I need to watch this addictive tv series but as I was glancing through my RSS feeds, I read my favourite author, David Meerman Scott’s really interesting blog post and thought I’ll share it here…
Titled “How to recruit great speakers for your conference (and avoid the terrible ones)” [...]

I have been asking friends who are in public relations (based in other countries) if the great divide between advertising and editorial is indeed getting more and more blurred or is it just me, struggling to understand the integrity of some of the local media.
The problem has always existed but recently, it seems to get [...]

This post is going to side-track a little from the usual PR/ New media topics and take a quick look at some really cool “phone” designs (and No, it’s not about iPods, iPhones or the touch).
Recently, I have been searching on mobile related topics - it’s a growing market (the whole bringing online content and [...]

Recently, I have been a little annoyed and at the same time, amused by the fact that many marketing managers who also oversee public relations for their companies and brands have absolutely no idea what public relations is all about and how PR can work for their companies and products. Sometimes, it makes me wonder [...]