Entries Tagged as ‘campaigns’

October 15, 2008

Blog Action Day – Stand Up, Take Action

A few topics came to mind as I reflect on this year’s Blog Action Day topic – Poverty. I had wanted to write a post personal experience and I thought of writing something relevant to this blog and my job – looking at how mobile phones could help with poverty in some emerging markets. (And [...]

December 17, 2007

Nokia 14Days

With my new job role (at Yahoo!) focusing on the mobile industry, I have been spending my time trying to find out anything and everything about mobile.
I came across this interesting article in MarketingWeb, mentioning the following stats:-
With an estimated 240 million wireless subscribers in the US, mobile is already a US$350-billion sector. According to [...]

November 20, 2007

The National Heritage Board campaign

This morning, Walter, the Communications Director of the National Heritage Board (NHB) was sharing with me a new initiative that they are rolling out.
I am one of those who had always think of museums and anything that has the word “heritage” as “boring and old”.
So, imagine my surprise when I first met Walter at [...]

November 19, 2007

PR’s nightmare

Brian and I had an interesting discussion over IM last Friday about whether or not all PR campaigns/ products launches should incorporate some form of social / new media.
We think, perhaps not.
Don’t misunderstand my point, I totally love the new media / the Internet and this blog is set up with the aim to [...]

November 18, 2007

uh…Don’t know. Don’t really care.

library@orchard (pt 2)
In less than two weeks, the library@orchard will ceased operations, the books will be re-distributed to other libraries and the space that the library currently occupies will be rented out to other tenants. Taking a quick look at the other tenants beside and around the library, the space will probably be used for [...]

November 12, 2007

1,2,3,4,5.. I can count the times I’ve been there

library@orchard (pt 1)
I have not been writing much lately (the last post was written 31st October) although I’ve been replying people who dropped their comments. I’ve been trying to finish up various events in my current company, take a break and start my new job! Thank you all my dear friends and blog [...]

October 15, 2007

Blog Action Day – Look Great Saving the Environment

Last month, I signed up at the Blog Action Day to join some 16000 over bloggers worldwide to blog about any environmental issue on the 15 October 2007. This definitely makes an interesting case study on an idea that uses the blogsphere and the social media tool to create awareness of a worthy initiative. The [...]