Comments on: Does celebrity still sell? Part 1

By: Priscilla

Priscilla — Wed, 02 Dec 2009 16:10:43 +0000

Hi Stephanie,

Sorry for late response as work and travel are both eating up all my time to blog.

Anyway, my personal opinion to your question – i do think it can be confusion for audience. If i already recognise a particular celebrity, associating him or her to a particular brand/ product, it’ll be confusing for me if he/she suddenly endorse another competing brand

By: stephaniefrancisco

stephaniefrancisco — Fri, 30 Oct 2009 04:43:42 +0000

hi pristan.. britney did endorse pepsi together with beyonce and pink.. its like medieval times concept i think..

By: stephaniefrancisco

stephaniefrancisco — Fri, 30 Oct 2009 04:39:16 +0000

hello.. i was just browsing the site when i came across ur article. I posted a similar article about product endorsements here. With this, I would like to invite u to view my site and I urgently need ur opinion/comments about.

U see, our company is planning to get this artist since he/she already did series of advertisements for our competitor. But since, his/her contract ended, our company is planning to get them for consistency. Do u think this is a smart move? won’t it confuse our target market since they’ve already set the market’s minds that they’ve been endorsing this competitor of ours.

Looking forward to hearing from you. Thanks..

By: How to Get Six Pack Fast

How to Get Six Pack Fast — Wed, 15 Apr 2009 18:03:06 +0000

The topic is quite hot on the Internet at the moment. What do you pay the most attention to when choosing what to write ?

By: pristan

pristan — Sat, 11 Oct 2008 16:10:37 +0000

Daryl, the reason i put a (part 1) to this post is, there are simply too many things I want to share that are related to this topic. You raised an example of a “viral campaign” with the use of celebrity and that is interesting.

And you are so right about Oprah! That is the reason how I ended up with the title- Hundred years of solitude (bought a day after Oprah said it’s good on her show!) but I never really finish reading.

what are your thoughts on “celebrity” bloggers? Does that work too for brands they endorse? That’s probably one of the topics in next post…

By: pristan

pristan — Sat, 11 Oct 2008 16:05:27 +0000

hey Mark, I don’t even recall Britney endorsing Pepsi.

By: Daryl Tay

Daryl Tay — Fri, 10 Oct 2008 23:26:01 +0000

I’ve had thoughts on this that I’ve mentioned about the Eva Longoria/Magnum ad. Based on the very very small convenience sample of people who read the blog post, I’d say the effects of celebrity endorsements aren’t completely gone.

A recent example of celebrity endorsement (albeit not in a commercial setting) is that of will.i.am and other artists putting together a mashup of an Obama speech and putting it on youtube to millions of views.

Let’s not forget Oprah’s book club, where any book that makes it on that list, instantly becomes a bestseller.

I believe depending on the context and who the person is, the call to action can be very strong.

By: oldskoolmark

oldskoolmark — Thu, 09 Oct 2008 18:21:12 +0000

I agree with the point that the objective of the campaign is important. With a good celebrity which can carry off the same values the brands wants to carry out, it’s a perfect match.

However, I feel celebrity endorsements shouldn’t be a one off to make it effective. Building a relationship between your brand endorser and your brand is essential. Jordan and Nike are a classic example of doing it right. Pepsi’s ‘grab any celeb which is popular because it appeals to the the masses’ hasn’t proven to be a long lasting success. Think Britney and M.Jackson.

I believe celebs still can sell products, after all, who doesn’t want to be associated with them?