Comments on: PR’s nightmare http://priscillatan.com/2007/11/19/prs-nightmare/ About PR, New Media, Technology, Books and stuff Tue, 09 Mar 2010 20:34:20 +0000 http://wordpress.com/ hourly 1 By: pristan http://priscillatan.com/2007/11/19/prs-nightmare/#comment-1031 pristan Sun, 11 Oct 2009 14:46:24 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-1031 HI richclark, you are right about the PR agencies. Somehow, may see the traditional PR and the new media part as separate entities. Since I moved from agency to in-house, and have been working with various agencies that claimed to have "new media department" but I noticed that the PR team who are working on my account don't quite know the new media parts, and the new media team doesn't quite understand PR strategies. HI richclark,

you are right about the PR agencies. Somehow, may see the traditional PR and the new media part as separate entities.

Since I moved from agency to in-house, and have been working with various agencies that claimed to have “new media department” but I noticed that the PR team who are working on my account don’t quite know the new media parts, and the new media team doesn’t quite understand PR strategies.

]]> By: richclark http://priscillatan.com/2007/11/19/prs-nightmare/#comment-1023 richclark Tue, 22 Sep 2009 22:44:57 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-1023 Great post. Doesn't this just highlight that social media and PR are interlinked. Maybe all organisations need to consider is a new way to channel PR strategies. If they use PR agencies, ensure that they are completely on-game when it comes to social (so many aren't) Great post. Doesn’t this just highlight that social media and PR are interlinked.

Maybe all organisations need to consider is a new way to channel PR strategies. If they use PR agencies, ensure that they are completely on-game when it comes to social (so many aren’t)

]]> By: pristan http://priscillatan.com/2007/11/19/prs-nightmare/#comment-316 pristan Wed, 28 Nov 2007 04:16:56 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-316 Thanks Kevin. I get his email alerts for new post. :) Thanks Kevin. I get his email alerts for new post. :)

]]> By: Kevin http://priscillatan.com/2007/11/19/prs-nightmare/#comment-311 Kevin Tue, 27 Nov 2007 19:57:23 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-311 Priscilla, you might be interested in what <a href="http://thepr2.0universe.com/2007/11/27/the-myopia-of-pr-detractors/" rel="nofollow">Melvin Yuan shared recently...</a> Priscilla, you might be interested in what Melvin Yuan shared recently…

]]> By: pristan http://priscillatan.com/2007/11/19/prs-nightmare/#comment-285 pristan Sat, 24 Nov 2007 18:43:26 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-285 Kevin, very well put. I agree completely. Ming Yeow, see you back in Feb? Kevin, very well put. I agree completely.

Ming Yeow, see you back in Feb?

]]> By: Ming Yeow http://priscillatan.com/2007/11/19/prs-nightmare/#comment-280 Ming Yeow Fri, 23 Nov 2007 23:18:50 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-280 hi priscilla! you touched on a topic which is extremely close to my heart, and which is what my new startup is working on. Not exactly PR, but really aiming at solving the relevancy/interest problem that plagues current social networks. Chat more when i am back hi priscilla! you touched on a topic which is extremely close to my heart, and which is what my new startup is working on. Not exactly PR, but really aiming at solving the relevancy/interest problem that plagues current social networks.

Chat more when i am back

]]> By: Kevin http://priscillatan.com/2007/11/19/prs-nightmare/#comment-270 Kevin Tue, 20 Nov 2007 23:01:46 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-270 Isn't it simply a case of "appropriateness"? From finding the right tool, to working it just right, no more no less. The uninitiated are easily seduced by the new replacing the old, when mainstream media, new media and social media are merely different channels. Isn’t it simply a case of “appropriateness”?

From finding the right tool, to working it just right, no more no less.

The uninitiated are easily seduced by the new replacing the old, when mainstream media, new media and social media are merely different channels.

]]> By: pristan http://priscillatan.com/2007/11/19/prs-nightmare/#comment-264 pristan Mon, 19 Nov 2007 16:51:35 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-264 Walter, great points! We have to catch up over coffee soon. You read the book "the fall of advertising and the rise of PR" ? Am not surprised to see "the fall of PR and the rise of social media!" soon. heh Mainstream media is definitely still ruling! Even for big internet/ tech brands, how often are they saying "for PR ROIs, we want to see coverage in Facebook/ so-and so- bloggers' post?" No, in local context, it'll always be " why isn't there a ST story???!!!!" Walter, great points! We have to catch up over coffee soon.

You read the book “the fall of advertising and the rise of PR” ? Am not surprised to see “the fall of PR and the rise of social media!” soon. heh

Mainstream media is definitely still ruling! Even for big internet/ tech brands, how often are they saying “for PR ROIs, we want to see coverage in Facebook/ so-and so- bloggers’ post?” No, in local context, it’ll always be ” why isn’t there a ST story???!!!!”

]]> By: Walter http://priscillatan.com/2007/11/19/prs-nightmare/#comment-262 Walter Mon, 19 Nov 2007 12:27:38 +0000 http://priscillatan.com/2007/11/19/prs-nightmare/#comment-262 Bravo bravo! Well written and I totally agree with you. While I am as much a purveyor of social media as you are, I also firmly believe that different products/services for different target audiences require different PR approaches. From my experience with Yesterday.sg, it is clear that just having a blog/facebook acct/twitter/Jaiku/youtube/whatever isn't going to save the day if you don't have: 1) A clear and coherent community engagement strategy 2) Great content that matters to your target groups 3) A strong offline presence to synergize with what you are doing online 4) Customers who will bother to spend time surfing your blog/listening to your podcasts/viewing your youtubes. We can be so fixated with the tools that we forget about the quality of the content and relationships, which matter most in social media. And of course, despite what all the doomsday prophets are saying, mainstream media still rules. Bravo bravo! Well written and I totally agree with you. While I am as much a purveyor of social media as you are, I also firmly believe that different products/services for different target audiences require different PR approaches.

From my experience with Yesterday.sg, it is clear that just having a blog/facebook acct/twitter/Jaiku/youtube/whatever isn’t going to save the day if you don’t have:

1) A clear and coherent community engagement strategy

2) Great content that matters to your target groups

3) A strong offline presence to synergize with what you are doing online

4) Customers who will bother to spend time surfing your blog/listening to your podcasts/viewing your youtubes.

We can be so fixated with the tools that we forget about the quality of the content and relationships, which matter most in social media. And of course, despite what all the doomsday prophets are saying, mainstream media still rules.

]]>