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	<title>Comments on: PR, back to basics</title>
	<atom:link href="http://priscillatan.com/2007/09/01/pr-back-to-basics/feed/" rel="self" type="application/rss+xml" />
	<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/</link>
	<description>About PR, New Media, Technology, Books and stuff</description>
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	<item>
		<title>By: Rumor</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-1314</link>
		<dc:creator><![CDATA[Rumor]]></dc:creator>
		<pubDate>Wed, 20 Apr 2011 12:52:47 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-1314</guid>
		<description><![CDATA[MGGrWf I&#039;m not easily impressed. . . but that&#039;s ipmressing me! :)]]></description>
		<content:encoded><![CDATA[<p>MGGrWf I&#8217;m not easily impressed. . . but that&#8217;s ipmressing me! <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Take a break from blogs. Back to the books &#171;</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-283</link>
		<dc:creator><![CDATA[Take a break from blogs. Back to the books &#171;]]></dc:creator>
		<pubDate>Sat, 24 Nov 2007 18:15:37 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-283</guid>
		<description><![CDATA[[...] say &#8220;come up with some stunts!&#8221; I cringed. I wrote about my thoughts in a previous post &#8220;PR, back to basics&#8221;. However, I am all for a great idea that get communications messages across to the right target [...]]]></description>
		<content:encoded><![CDATA[<p>[...] say &#8220;come up with some stunts!&#8221; I cringed. I wrote about my thoughts in a previous post &#8220;PR, back to basics&#8221;. However, I am all for a great idea that get communications messages across to the right target [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: pristan</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-102</link>
		<dc:creator><![CDATA[pristan]]></dc:creator>
		<pubDate>Sat, 29 Sep 2007 13:15:01 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-102</guid>
		<description><![CDATA[hey fcviruz, thanks for sharing.]]></description>
		<content:encoded><![CDATA[<p>hey fcviruz, thanks for sharing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: fcviruz</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-101</link>
		<dc:creator><![CDATA[fcviruz]]></dc:creator>
		<pubDate>Sat, 29 Sep 2007 12:52:24 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-101</guid>
		<description><![CDATA[Currently I&#039;m reading this book and I find it good hence just to share, it say: &quot;Managing your public relations requires you to be patient, prepared, and creative in finding ways to publicize your business&quot;.

Public relations is an important way for you to communicate with customers and potential customers, but also with members of the many other audiences that can affect your marketing performance. As is true for all other forms of communications, public relations must be integrated into the organization&#039;s overall communication strategy and provide a message consistent with your position. - By Donald Trump - Marketing 101]]></description>
		<content:encoded><![CDATA[<p>Currently I&#8217;m reading this book and I find it good hence just to share, it say: &#8220;Managing your public relations requires you to be patient, prepared, and creative in finding ways to publicize your business&#8221;.</p>
<p>Public relations is an important way for you to communicate with customers and potential customers, but also with members of the many other audiences that can affect your marketing performance. As is true for all other forms of communications, public relations must be integrated into the organization&#8217;s overall communication strategy and provide a message consistent with your position. &#8211; By Donald Trump &#8211; Marketing 101</p>
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	</item>
	<item>
		<title>By: Zer0</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-60</link>
		<dc:creator><![CDATA[Zer0]]></dc:creator>
		<pubDate>Thu, 06 Sep 2007 14:12:03 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-60</guid>
		<description><![CDATA[Oh, ODEX do need alot of education in corporate communications.

We have put them on the defensive:
&lt;a href=&quot;http://textfiend.net/zerohero/?p=456&quot; rel=&quot;nofollow&quot;&gt;ODEX Negative Campaign&lt;/a&gt;]]></description>
		<content:encoded><![CDATA[<p>Oh, ODEX do need alot of education in corporate communications.</p>
<p>We have put them on the defensive:<br />
<a href="http://textfiend.net/zerohero/?p=456" rel="nofollow">ODEX Negative Campaign</a></p>
]]></content:encoded>
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	<item>
		<title>By: Two interesting posts for today &#171;</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-55</link>
		<dc:creator><![CDATA[Two interesting posts for today &#171;]]></dc:creator>
		<pubDate>Wed, 05 Sep 2007 17:11:20 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-55</guid>
		<description><![CDATA[[...] About Me and This&#160;Blog        PR, back to&#160;basics [...]]]></description>
		<content:encoded><![CDATA[<p>[...] About Me and This&nbsp;Blog        PR, back to&nbsp;basics [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: pristan</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-54</link>
		<dc:creator><![CDATA[pristan]]></dc:creator>
		<pubDate>Tue, 04 Sep 2007 03:12:56 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-54</guid>
		<description><![CDATA[Ian, I have come across editors and journalists who tried to join the PR industry but gave up in less than 3 months and not everyone is suitable for each others&#039; industry. It takes more than just media pitching skills to be in PR. 

To your second point about the PR girl, I agree that it&#039;s not professional. PR people cant read every single feature/ editorial in all publications, but the least PR should do is to find out more about the journalist and the section we are pitching to and see if there is indeed any relevance and the type of news/ style that particular journo covers.]]></description>
		<content:encoded><![CDATA[<p>Ian, I have come across editors and journalists who tried to join the PR industry but gave up in less than 3 months and not everyone is suitable for each others&#8217; industry. It takes more than just media pitching skills to be in PR. </p>
<p>To your second point about the PR girl, I agree that it&#8217;s not professional. PR people cant read every single feature/ editorial in all publications, but the least PR should do is to find out more about the journalist and the section we are pitching to and see if there is indeed any relevance and the type of news/ style that particular journo covers.</p>
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	<item>
		<title>By: links for 2007-09-04 &#171; Flying Cloud</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-53</link>
		<dc:creator><![CDATA[links for 2007-09-04 &#171; Flying Cloud]]></dc:creator>
		<pubDate>Tue, 04 Sep 2007 01:46:10 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-53</guid>
		<description><![CDATA[[...] PR, back to basics (tags: pr marketing) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] PR, back to basics (tags: pr marketing) [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Web Strategy Reading: Sept 3, 2007</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-52</link>
		<dc:creator><![CDATA[Web Strategy Reading: Sept 3, 2007]]></dc:creator>
		<pubDate>Mon, 03 Sep 2007 12:53:32 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-52</guid>
		<description><![CDATA[[...] PR Back to Basics [...]]]></description>
		<content:encoded><![CDATA[<p>[...] PR Back to Basics [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ian Tan</title>
		<link>http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-51</link>
		<dc:creator><![CDATA[Ian Tan]]></dc:creator>
		<pubDate>Mon, 03 Sep 2007 10:26:49 +0000</pubDate>
		<guid isPermaLink="false">http://priscillatan.com/2007/09/01/41/#comment-51</guid>
		<description><![CDATA[Just received an annoying call from a PR girl. She admitted that she doesn&#039;t read the section I write for, because she &quot;has no time&quot;. 

So why on earth should a journalist entertain her if she doesn&#039;t even follow his writings or what he covers?]]></description>
		<content:encoded><![CDATA[<p>Just received an annoying call from a PR girl. She admitted that she doesn&#8217;t read the section I write for, because she &#8220;has no time&#8221;. </p>
<p>So why on earth should a journalist entertain her if she doesn&#8217;t even follow his writings or what he covers?</p>
]]></content:encoded>
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