Comments on: PR, back to basics http://priscillatan.com/2007/09/01/pr-back-to-basics/ About PR, New Media, Technology, Books and stuff Tue, 24 Aug 2010 18:42:03 +0000 hourly 1 http://wordpress.com/ By: Take a break from blogs. Back to the books « http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-283 Take a break from blogs. Back to the books « Sat, 24 Nov 2007 18:15:37 +0000 http://priscillatan.com/2007/09/01/41/#comment-283 [...] say “come up with some stunts!” I cringed. I wrote about my thoughts in a previous post “PR, back to basics”. However, I am all for a great idea that get communications messages across to the right target [...] [...] say “come up with some stunts!” I cringed. I wrote about my thoughts in a previous post “PR, back to basics”. However, I am all for a great idea that get communications messages across to the right target [...]

]]> By: pristan http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-102 pristan Sat, 29 Sep 2007 13:15:01 +0000 http://priscillatan.com/2007/09/01/41/#comment-102 hey fcviruz, thanks for sharing. hey fcviruz, thanks for sharing.

]]> By: fcviruz http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-101 fcviruz Sat, 29 Sep 2007 12:52:24 +0000 http://priscillatan.com/2007/09/01/41/#comment-101 Currently I'm reading this book and I find it good hence just to share, it say: "Managing your public relations requires you to be patient, prepared, and creative in finding ways to publicize your business". Public relations is an important way for you to communicate with customers and potential customers, but also with members of the many other audiences that can affect your marketing performance. As is true for all other forms of communications, public relations must be integrated into the organization's overall communication strategy and provide a message consistent with your position. - By Donald Trump - Marketing 101 Currently I’m reading this book and I find it good hence just to share, it say: “Managing your public relations requires you to be patient, prepared, and creative in finding ways to publicize your business”.

Public relations is an important way for you to communicate with customers and potential customers, but also with members of the many other audiences that can affect your marketing performance. As is true for all other forms of communications, public relations must be integrated into the organization’s overall communication strategy and provide a message consistent with your position. – By Donald Trump – Marketing 101

]]> By: Zer0 http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-60 Zer0 Thu, 06 Sep 2007 14:12:03 +0000 http://priscillatan.com/2007/09/01/41/#comment-60 Oh, ODEX do need alot of education in corporate communications. We have put them on the defensive: <a href="http://textfiend.net/zerohero/?p=456" rel="nofollow">ODEX Negative Campaign</a> Oh, ODEX do need alot of education in corporate communications.

We have put them on the defensive:
ODEX Negative Campaign

]]> By: Two interesting posts for today « http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-55 Two interesting posts for today « Wed, 05 Sep 2007 17:11:20 +0000 http://priscillatan.com/2007/09/01/41/#comment-55 [...] About Me and This Blog PR, back to basics [...] [...] About Me and This Blog PR, back to basics [...]

]]> By: pristan http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-54 pristan Tue, 04 Sep 2007 03:12:56 +0000 http://priscillatan.com/2007/09/01/41/#comment-54 Ian, I have come across editors and journalists who tried to join the PR industry but gave up in less than 3 months and not everyone is suitable for each others' industry. It takes more than just media pitching skills to be in PR. To your second point about the PR girl, I agree that it's not professional. PR people cant read every single feature/ editorial in all publications, but the least PR should do is to find out more about the journalist and the section we are pitching to and see if there is indeed any relevance and the type of news/ style that particular journo covers. Ian, I have come across editors and journalists who tried to join the PR industry but gave up in less than 3 months and not everyone is suitable for each others’ industry. It takes more than just media pitching skills to be in PR.

To your second point about the PR girl, I agree that it’s not professional. PR people cant read every single feature/ editorial in all publications, but the least PR should do is to find out more about the journalist and the section we are pitching to and see if there is indeed any relevance and the type of news/ style that particular journo covers.

]]> By: links for 2007-09-04 « Flying Cloud http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-53 links for 2007-09-04 « Flying Cloud Tue, 04 Sep 2007 01:46:10 +0000 http://priscillatan.com/2007/09/01/41/#comment-53 [...] PR, back to basics (tags: pr marketing) [...] [...] PR, back to basics (tags: pr marketing) [...]

]]> By: Web Strategy Reading: Sept 3, 2007 http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-52 Web Strategy Reading: Sept 3, 2007 Mon, 03 Sep 2007 12:53:32 +0000 http://priscillatan.com/2007/09/01/41/#comment-52 [...] PR Back to Basics [...] [...] PR Back to Basics [...]

]]> By: Ian Tan http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-51 Ian Tan Mon, 03 Sep 2007 10:26:49 +0000 http://priscillatan.com/2007/09/01/41/#comment-51 Just received an annoying call from a PR girl. She admitted that she doesn't read the section I write for, because she "has no time". So why on earth should a journalist entertain her if she doesn't even follow his writings or what he covers? Just received an annoying call from a PR girl. She admitted that she doesn’t read the section I write for, because she “has no time”.

So why on earth should a journalist entertain her if she doesn’t even follow his writings or what he covers?

]]> By: Ian Tan http://priscillatan.com/2007/09/01/pr-back-to-basics/#comment-50 Ian Tan Sun, 02 Sep 2007 13:49:39 +0000 http://priscillatan.com/2007/09/01/41/#comment-50 Having been in editorial since 1998 and having encountered countless PR people, I have some observations. 1. Most young journalists have little understanding of what PR people do. 2. Most young PR people have little understanding of what the media is. 3. Some people just never learn 1) or 2) even when they get older and more senior in their jobs. As a result, there's often unnecessary antagonism between both parties, and at the losing end is the client who paid good money to get some publicity, yet the latter doesn't even know of the above issues. News stories vary in newsworthiness, but more important than that is the ability of both PR and press to come clean with each other. Is the story worth running? What's the impact of the story in the long run? I've rejected many pitches from good PR friends, and there were never any hard feelings because both parties seek only professionalism. What really needs to happen is for more journalists and PRs to work in each others' industries to know what's the whole game is about. Some journos do cross over with varying results, but very few PR people do. As for clients, it depends on how enlightened they are. Some just want positive coverage all the time, others will be happy with ANY coverage. There was this rather silly company I met that demanded that the press review its lousy scanner product at all costs. I warned them that it'll garner negative reviews, and that's what happened with another media, but their employee just needed to show the boss that the press gave it coverage. Having been in editorial since 1998 and having encountered countless PR people, I have some observations.

1. Most young journalists have little understanding of what PR people do.
2. Most young PR people have little understanding of what the media is.
3. Some people just never learn 1) or 2) even when they get older and more senior in their jobs.

As a result, there’s often unnecessary antagonism between both parties, and at the losing end is the client who paid good money to get some publicity, yet the latter doesn’t even know of the above issues.

News stories vary in newsworthiness, but more important than that is the ability of both PR and press to come clean with each other. Is the story worth running? What’s the impact of the story in the long run? I’ve rejected many pitches from good PR friends, and there were never any hard feelings because both parties seek only professionalism.

What really needs to happen is for more journalists and PRs to work in each others’ industries to know what’s the whole game is about. Some journos do cross over with varying results, but very few PR people do.

As for clients, it depends on how enlightened they are. Some just want positive coverage all the time, others will be happy with ANY coverage. There was this rather silly company I met that demanded that the press review its lousy scanner product at all costs. I warned them that it’ll garner negative reviews, and that’s what happened with another media, but their employee just needed to show the boss that the press gave it coverage.

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