Comments on: Gimme my glossy mags http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/ About PR, New Media, Technology, Books and stuff Tue, 31 Jan 2012 06:34:11 +0000 hourly 1 http://wordpress.com/ By: Miss17 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-1030 Sat, 10 Oct 2009 17:17:48 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-1030 Of course if no one is stocking the item you request, what a great lead! ,

]]> By: rey http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-43 Thu, 30 Aug 2007 00:44:20 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-43 Priscilla, I totally agree with you sometimes or even most of the time it really takes a super creative solutions to deliver it for them..

]]> By: pristan http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-42 Wed, 29 Aug 2007 10:43:39 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-42 hey rey, you are right, tools are to assist us but it’s the human brain and the skills to use the tools that matter

15% to advertising, perhaps. PR, definitely no! well, at least very small percentage of companies would invest and pump in money to PR. Alot of people still do not understand what PR can or cannot do

]]> By: rey http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-41 Wed, 29 Aug 2007 06:35:49 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-41 I very much agree with you Priscilla. First rate strategic thinking is necessity and am sure good creative people understand and make use of the web platforms. The main objective of PR/advertising business is to sell (this is for conventional products). Tools are meaningless if we can’t make it sing and dance according to our tune and ensure ROI.

Does anyone here believe of allocating even up to 15% of business targeted annual revenue to PR/advertising?

]]> By: What I am reading and listening to « http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-34 Tue, 28 Aug 2007 14:46:37 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-34 [...] About Me Gimme my glossy mags [...]

]]> By: pristan http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-31 Mon, 27 Aug 2007 14:53:02 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-31 Erwin! Nice to be in touch again! I am linking your blog to my blogroll. Like I mentioned earlier, I am “following” you and JOey’s blog posts.

Thanks for the link!! Will check it out!

]]> By: Cyberbaguioboy http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-29 Mon, 27 Aug 2007 14:46:08 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-29 Interesting points, Priscilla. I wish most PR are like you ;-)

Seriously, I think it is a lot easier to measure ROI online. Since we are on the issue of traditional vs new media, this story I wrote before might be of help.

Check it out:
http://newsinfo.inquirer.net/breakingnews/infotech/view_article.php?article_id=81568

]]> By: pristan http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-28 Mon, 27 Aug 2007 08:19:10 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-28 Great insights, Walter.

You are so right to say “All good publicists know that you need to cultivate and understand your media channels.”

I find that alot of agency people wants to be in the new media space but do not understand and do not even participate and be involved in the space. They are using traditional mentality, forcing itself into the new space and it’s annoying the hell out of me.

Agency people are thinking that “oh, let’s just call all the bloggers out and have drinks and hopefully, they cover our clients’ products.” I have mixed perspective on that. Perhaps, my next post will focus on that. I mean, you and I are in the publicity biz and we are bloggers too.. so, it’ll be great to keep this topic going.

Cheers ~

]]> By: walter http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-27 Sun, 26 Aug 2007 22:27:41 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-27 Good one there, which is totally in line with my own thoughts. Let me introduce 2 new dimensions – relationships and content.

All good publicists know that you need to cultivate and understand your media channels. This is not the same as bribing the media. What it means is that you take time to speak to them, meet them for lunches, and find out what works and what doesn’t. At the same time, this gives them an opportunity to understand you better.

The next point, content, entails making sure that you have enough elements for a newsworthy story that grabs attention. Spend time honing and shaping the key messages, pitches, advisories and releases before issuing them out with wild abandon. Are the facts authenticated? Is the writing razor sharp? More importantly, will the press be interested? If not, one needs to have the gumption to go back to the drawing board and design or create something that will generate buzz.

For too long, people have obsessed over media channels and platforms. This happens in BOTH PR and ADVERTISING. However, they neglect the most important part of any campaign, which is the value proposition to either the media (give me something that my readers/listeners/viewers will thank me for) or the customers themselves.

]]> By: pristan http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-26 Sat, 25 Aug 2007 16:55:24 +0000 http://priscillatan.com/2007/08/23/gimme-my-glossy-mags/#comment-26 Hi David, thanks for dropping by and for the encouraging words. I am a big fan of your book and have been sharing your thoughts and insights with my colleagues and friends.

cheers ~

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